Ken Fredeen (BA/PhD)

Dr. Fredeen is an expert in developing and executing market-focused, customer-centered product and marketing strategies.  He brings 15 years of experience in managing product development activities in a cross-functional team environment.  With first-hand experience initiating a startup company and experience leading e-commerce and new-media-based marketing initiatives, Dr. Fredeen is at the forefront of new economy marketing.  He has a proven record of accomplishment bringing winning products to market, improving market share, reinvigorating flat performers, reducing costs and improving profitability. With a solid and broad-based technical background, extensive domestic and international business development experience and the ability to think outside the box and around the corner, Dr. Fredeen brings a new dimension to the development team.

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