Francis Michaels  (BS)

A leader in the field of performance based packaging specifications, Mr. Michaels brings over 25 years of experience with all forms of food and beverage packaging. Through a combination of his knowledge of package-product interactions and his understanding of the complexities of distribution networks Mr. Michaels has driven both new package introductions and cost savings efforts. New levels of graphic reproduction have characterized many of his package introductions. He has established graphic control systems for several Fortune 500 companies, significantly cutting both the time and cost associated with new introductions. Mr. Michaels is well versed in the use of dynamic testing methods to both develop cost effective, high performance packaging systems and identify package failure mechanisms.

francis.michaels@atpconsultants.com

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